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11 Apr 2018 | 3 min read
Digital Marketing
Bridge the gap: Is there a missing link at your contact centre?
Every time someone calls your contact centre for the first time, you know nothing more about them than their phone number. An IVR may help to perform some filtering, but you’re still...
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
10 Apr 2018 | 3 min read
Marketing
Four fast ways to reach new customers in the automotive industry
Every business needs to keep their existing customers interested, but to ensure long-term success new customers are essential. The automotive sector is a fast-paced, ever-changing...
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
5 Apr 2018 | 4 min read
Digital Marketing
Turning complaints back into customers: The tactical solutions contact centres need
“It’s estimated that by 2030 there will be over a trillion devices connected to the internet, that’s a lot of ways for people to complain.”
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
27 Mar 2018 | 6 min read
Marketing
The core strategies of curating winning customer journeys in finance
Picking the right financial service can be one of the biggest decision a customer makes with their money, especially if it’s tied to a house, car, child, holiday, or another lifelong...
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
19 Mar 2018 | 4 min read
Marketing
Seven steps to constructing the marketing departments of the future
Standing still is never an option, and nowhere is this truer than in marketing. A message that cuts to the core of the zeitgeist one day can be passé by the next news cycle. A social...
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
16 Mar 2018 | 4 min read
Digital Marketing
Six practical ways to turn your analytics team into the world’s best storytellers
The battle to get companies taking data and analytics seriously is long won. It's rare to find an enterprise business without a team of exceptionally smart analysts poring through...
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
15 Feb 2018 | 1 min read
News
Shine a spotlight on your marketing ROI with Infinity’s Intelligent Match update
The most simple method yet of assigning offline revenue to online marketing activity in your CRM, all the way down to the individual keyword.
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