News & Views

12 Dec 2018 | 4 min read

News

What is Conversation Analytics?

Conversation Analytics is the ability to analyse the content of a phone call with the purpose of understanding what was discussed. This is done automatically in order to improve...

29 Nov 2018 | 5 min read

Marketing

4 ways marketers can creatively use customer reviews

Think back to how you made the decision to buy your latest online purchase?

12 Nov 2018 | 5 min read

Interviews

Interview: AXA Partners UK & Ireland Head of Innovation

There’s unanimous agreement around just about every sector that innovation is needed across multiple areas. Nobody wants to be the Blockbuster of their industry, moving too slowly and...

25 Sep 2018 | 4 min read

Marketing

Tomorrows MarTech: The future’s bright, the future’s personal

Receiving a gift is a pleasant experience. Everyone loves a treat. But hand someone a personalised and specially crafted gift, you’ll be on the Christmas card list for years to come.

5 Sep 2018 | 4 min read

Digital Marketing

Is a chatbot your omnipresent employee?

During our childhood, many of us would spend all day with friends at school, get home, and then spend all night chatting again. Some would pick up the phone and twiddle the line...

2 Aug 2018 | 3 min read

Marketing

Hey Siri! How can I make voice search my brand’s best friend’?

Ask yourself this:

2 Jul 2018 | 3 min read

Digital Marketing

The first steps to driving disruptive digital agility at scale

Whether your industry is property, the automotive sector, or even call tracking, leading boards at disruptive companies understand the importance of increased digitisation combined...

18 Jun 2018 | 2 min read

Marketing

Why do customers still call in the digital age?

The internet has made life easier in many ways. Information is more readily available, purchases can be made at the click of a button, and communication can be seamless. Recent...

24 May 2018 | 2 min read

Interviews

Mindshare and Mazda interview: The road to a European Search Award

A major challenge for automotive marketers at major brands has always been understanding how their national campaigns and brand activity feeds potential customers into their local...