News & Views

22 Jul 2019 | 7 min read

Interviews

Monica Patel Interview | AVP of Marketing | Infinity

As part of the “In Conversation With” blog series, we aim to bring you the very best industry insights from top executives, across the globe.

19 Jul 2019 | 4 min read

Digital Marketing

The talk of tomorrow: 7 ideas to evolve your contact centre

As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a...

15 Jul 2019 | 1 min read

News

Infinity launches new integration with AB Tasty

AB Tasty is one of the world’s biggest, most powerful experimentation and personalisation platforms. Infinity’s integration with AB Tasty lets you conduct experiments and see the...

7 Jul 2019 | 5 min read

Marketing

How data-driven tech is the future of marketing

Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will...

29 Jun 2019 | 4 min read

Interviews

Miya Knights: The future of offline retail in a digital world

At Infinity, we strongly believe in the transformative power of conversations and the immense value they bring. In the world of retail, these conversations are absolutely crucial for...

17 Jun 2019 | 5 min read

Marketing

The science behind the o2o retail strategy

In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into...

15 Apr 2019 | 5 min read

Digital Marketing

The questions to ask when investing in martech

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest...

4 Apr 2019 | 3 min read

Marketing

Is your data-driven strategy outdated

The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a...

1 Apr 2019 | 4 min read

Marketing

What Metrics Matter In B2B Marketing | Infinity Tracking

At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving...