News & Views

3 Dec 2019 | 4 min read

Digital Marketing

How much do robocalls cost your business?

According to a YouMail Robocall Index survey, nearly 48 billion robocalls were made in 2018. These are defined as alerts and reminders, overdue payments, telemarketing, and scams1.

27 Nov 2019 | 4 min read

Digital Marketing

Should I switch to Infinity?

Your computer’s turned on. Emails are loading.

14 Nov 2019 | 5 min read

Digital Marketing

Why are brands using print in the digital age?

Usually I start my Fridays by gulping down my family-sized bucket of coffee before I begin my catch-up calls with clients.

11 Nov 2019 | 3 min read

Marketing

How to avoid Black Friday FOMO

In 2018, in the U.S alone, Black Friday brought sales of $3.7 billion. This beat expert forecasts by nearly 70%. Of the 165m shoppers, 89m shopped both online and offline. This group...

6 Nov 2019 | 4 min read

Interviews

Insurance Broker Marketing Blueprint | Infinity

Since 1997, Steve Tarbard has worked in the insurance marketing industry. From an entry-level position to a director level, he’s experienced the marketing sphere switch from...

4 Nov 2019 | 5 min read

Digital Marketing

The 8 most asked questions people have about call tracking, and their answers

At Infinity, we live and breathe call tracking. There isn’t a tick on a tracking pool mouse that we don’t know about. However, we know this isn’t the case for everyone.

30 Oct 2019 | 6 min read

Marketing

Travel in 2020: How can brands stand out?

2019 has been a turbulent year in travel, with highs, lows, opportunities, and complexities. But we’re not here to unpack everything that happened with Brexit, Thomas Cook, and other...

25 Oct 2019 | 5 min read

Digital Marketing

How has digital transformation affected the contact centre?

Digital transformation is more than just a hot buzzword. In fact, according to Smart Insights, 34% of companies have already begun a planned digital transformation1. And, with 56% of...

15 Oct 2019 | 3 min read

PPC

[Infographic] Five steps to building a profitable PPC feedback loop

Has your data been working hard enough for you lately? If you receive calls to make bookings, enquiries, or sales over the phone then it's time to implement a highly efficient feedback...