News & views

3 Jun 2022 | 7 min read

Digital Marketing

The Ultimate Guide to Attribution Model Types in 2022

Last touch attribution. Single touch attribution. Positional. Time decay. What does it all mean anyway? There are so many attribution model types available to marketers that it can be...

3 Jun 2022 | 5 min read

Digital Marketing

How To Use Marketing Attribution Software | Infinity

Change is the only constant in life, and the same can be said of marketing. With tactics, trends and technology constantly evolving, it’s important that marketers understand how...

3 Jun 2022 | 5 min read

Marketing

9 Reasons Why Your Company Needs Accurate Revenue Attribution

Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it...

3 Jun 2022 | 5 min read

Digital Marketing

How to Track Campaigns for Improved ROAS for eCommerce businesses

It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with a...

3 Jun 2022 | 2 min read

News

Call Volumes Show Year-on-Year Growth | Infinity

There’s no doubt that the pandemic has accelerated the engagement of digital channels, and customers have now become more accustomed to being online for more of their purchase journey....

3 Jun 2022 | 3 min read

Interviews

Human Decision Making Impacting Your Marketing Strategy

Recently, our VP of Marketing, Hannah Delaney, spent some time talking toPress Gazette’s Marketing Maestroabout how marketers can engage with customers to improve campaign...

14 Mar 2022 | 3 min read

Digital Marketing

How to Optimise ROAS Using Google AdWords in 2022

Marketing budgets have fallen to thelowest levels in recent historyand this means savvy marketers are working harder than ever to demonstrate that their campaigns are having real...

9 Mar 2022 | 4 min read

Marketing

How Call Monitoring Reports Can Improve Sales

Volume of calls. Average handling time. Total sales. These are some of the ways call centres have traditionally measured success. But with technology on the market designed to make...

7 Mar 2022 | 4 min read

Digital Marketing

Why measuring phone calls should be integral to your marketing strategy

UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year.