News & Views

23 Feb 2022 | 2 min read

Digital Marketing

The PPC feedback loop: a vital tool for your marketing strategy

Most marketers will already be using PPC feedback loops to some extent. An effective feedback loop is a sure way to get visibility on the elements of your PPC campaigns that are either...

22 Feb 2022 | 5 min read

Digital Marketing

Why call monitoring software needs to be in your tech stack in 2022

What if this year, you could unearth customer insights that could positively impact your long-term strategy by optimising the customer journey? If that sounds up your street, then call...

21 Feb 2022 | 2 min read

News

Pulse Check: Calls to retailers experienced triple-digit growth

The travel sector wasn’t alone in seeing a very healthy number of calls coming in at the start of the year. Calls to retailers also experienced a bumper month in January.

16 Feb 2022 | 4 min read

Digital Marketing

Is PPC worth the money? | Infinity PPC Call Tracking

Figuring out if PPC is worth the investment is usually fairly simple for some sectors. For example, for FMCG eCommerce sites, it’s straightforward to see where each customer has come...

4 Feb 2022 | 2 min read

News

Pulse Check: The return of the 'Big January Spike'

Following a rather flat new year in 2021, Infinity's data shows a very positive picture for travel businesses in 2022 as the annual leap in January activity has returned.

4 Feb 2022 | 4 min read

Marketing

The call centre: the travel industry’s secret weapon in 2022

After what’s been an incredibly tough few years, it appears that blue skies are finally poking through the clouds that have been looming over the travel industry.

31 Jan 2022 | 4 min read

Digital Marketing

3 reasons why phone calls need your full attention in 2022

Throughout 2021, the customer experience became the new battleground for businesses. The pandemic caused a massive shift in the way businesses operate and connect with their customers....

25 Jan 2022 | 5 min read

Digital Marketing

Attribution Analysis in Google Analytics: How to Use & Select The Right Model

As marketing teams seek to be more strategic in how they reach their intended audiences, there are more opportunities than ever to track campaign impact and report on real ROI. But...

19 Jan 2022 | 5 min read

Marketing

5 Reasons Why Your Company Needs Accurate Revenue Attribution

Imagine a world where you could directly attribute revenue to your marketing campaigns. With a wealth of data at the modern marketer’s fingertips, it’s never been easier to understand...