News & Views

3 Jun 2022 | 5 min read

Digital Marketing

How to Track Campaigns for Improved ROAS for eCommerce businesses

It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with a...

3 Jun 2022 | 2 min read

News

Call Volumes Show Year-on-Year Growth | Infinity

There’s no doubt that the pandemic has accelerated the engagement of digital channels, and customers have now become more accustomed to being online for more of their purchase journey....

3 Jun 2022 | 3 min read

Interviews

Human Decision Making Impacting Your Marketing Strategy

Recently, our VP of Marketing, Hannah Delaney, spent some time talking toPress Gazette’s Marketing Maestroabout how marketers can engage with customers to improve campaign...

14 Mar 2022 | 3 min read

Digital Marketing

How to Optimise ROAS Using Google AdWords in 2022

Marketing budgets have fallen to thelowest levels in recent historyand this means savvy marketers are working harder than ever to demonstrate that their campaigns are having real...

9 Mar 2022 | 4 min read

Marketing

How Call Monitoring Reports Can Improve Sales

Volume of calls. Average handling time. Total sales. These are some of the ways call centres have traditionally measured success. But with technology on the market designed to make...

7 Mar 2022 | 4 min read

Digital Marketing

Why measuring phone calls should be integral to your marketing strategy

UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year.

3 Mar 2022 | 4 min read

Digital Marketing

Facebook’s Conversion API – what marketers need to know

Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the...

2 Mar 2022 | 4 min read

Marketing

How To Use Real-Time Call Monitoring to Optimise Call Centre Performance

Your call centre receives hundreds, if not thousands, of calls each and every day. This means you have hundreds, if not thousands, opportunities a day to collect rich data and extract...

23 Feb 2022 | 4 min read

Marketing

How to furnish retailers with untapped insights

The pandemic ignited a home-buying frenzy. As remote working became the new normal, consumers naturally began spending more time in the comfort of their homes. Now, working dynamics...