News & Views

20 Oct 2022 | 2 min read

Marketing

Calls are fuel: Why call data is fuel for automotive dealers

Pre-pandemic car dealers were already feeling the pressure, from disruptive online automotive retailers entering the market to semiconductor shortages holding up the supply chains. Add...

19 Oct 2022 | 6 min read

Marketing

Surprise & delight: How to improve customer satisfaction in your call centres

We all love to be rewarded. One of the best ways to attract, nurture and retain your customers is to surprise and delight. This involves paying attention to customer interactions,...

12 Oct 2022 | 4 min read

Marketing

How to create a customer experience map – the quick start guide

Charting the journey to customer conversion is never smooth sailing, with so many channels and potential snags in the experience that could steer sales off course. Creating better...

6 Oct 2022 | 5 min read

Marketing

7 call centre best practices to boost performance

If you’re responsible for call centres, you know that great customer service matters. Instinct alone tells us that we want to spend money with businesses who treat their customers...

5 Oct 2022 | 3 min read

Marketing

Pulse Check: UK energy companies inundated with calls due to price hikes

As temperatures plummet and the new energy price cap comes into effect on October 1st, our call tracking data shows that UK energy companies should expect significant spikes in...

28 Sep 2022 | 3 min read

Marketing

The growing importance of call tracking data in the financial services industry

Covid-19 was the ultimate operational sucker punch, testing financial service institution’s (FSIs) resilience in unprecedented ways. But now they are emerging even stronger. FSIs now...

22 Sep 2022 | 5 min read

Marketing

Set your call centre agents up for success: 5 essential skills to master

It’s every contact centre leader’s dream to have a team packed with high-flying agents that can effortlessly reduce handling times, boost conversion rates and delight every single...

14 Sep 2022 | 3 min read

Marketing

Car dealers must be plugged in to what their customers want

There hasn’t been much good news for the automotive industry over the past two years. Brexit, Covid-19 and horrendous supply chain backlogs have seen growth in the sector stall.

6 Sep 2022 | 5 min read

Digital Marketing

How to Track Phone Call Conversions in Google Analytics

If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are...