News & Views
- Categories:
- All
- Digital Marketing
- Interviews
- Marketing
- News
- PPC
20 Oct 2022 in Marketing
Calls are fuel: Why call data is fuel for automotive dealers
Pre-pandemic car dealers were already feeling the pressure, from disruptive online automotive retailers entering the market to semiconductor shortages holding up the supply chains. Add to that two years of limited contact and financial strains, and it becomes clear that the car-buying landscape has...
Read more
19 Oct 2022 in Marketing
Surprise & delight: How to improve customer satisfaction in your call centres
We all love to be rewarded. One of the best ways to attract, nurture and retain your customers is to surprise and delight. This involves paying attention to customer interactions, offering tailored solutions and most importantly, tracking and increasing customer satisfaction.
Read more
12 Oct 2022 in Marketing
How to create a customer experience map – the quick start guide
Charting the journey to customer conversion is never smooth sailing, with so many channels and potential snags in the experience that could steer sales off course. Creating better customer experiences is priority number one for many businesses and according to research, customer-centric companies...
Read more
6 Oct 2022 in Marketing
7 call centre best practices to boost performance
If you’re responsible for call centres, you know that great customer service matters. Instinct alone tells us that we want to spend money with businesses who treat their customers right. But if we were to sit down and try to quantify what a great call centre is worth, how much are we talking?
Read more
5 Oct 2022 in Marketing
Pulse Check: UK energy companies inundated with calls due to price hikes
As temperatures plummet and the new energy price cap comes into effect on October 1st, our call tracking data shows that UK energy companies should expect significant spikes in consumer call volumes, related to the conversation around price cap increases.
Read more
28 Sep 2022 in Marketing
The growing importance of call tracking data in the financial services industry
Covid-19 was the ultimate operational sucker punch, testing financial service institution’s (FSIs) resilience in unprecedented ways. But now they are emerging even stronger. FSIs now have the conviction and power to overcome almost any challenge that comes their way, despite the complexity of their...
Read more
22 Sep 2022 in Marketing
Set your call centre agents up for success: 5 essential skills to master
It’s every contact centre leader’s dream to have a team packed with high-flying agents that can effortlessly reduce handling times, boost conversion rates and delight every single customer, every time. By focusing on the right skills, your dreams could become reality.
Read more
14 Sep 2022 in Marketing
Car dealers must be plugged in to what their customers want
There hasn’t been much good news for the automotive industry over the past two years. Brexit, Covid-19 and horrendous supply chain backlogs have seen growth in the sector stall.
Read more
6 Sep 2022 in Digital Marketing
How to Track Phone Call Conversions in Google Analytics
If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are coming from. This becomes even more crucial if you’re running marketing campaigns online, in the hope of triggering...
Read more