Level up your lead generation strategy with Artificial Intelligence

By Madelyn Sullivan
19 Feb 2025

6 min read

Marketers today face an uphill battle. Budgets are shrinking, competition is intensifying, and capturing high-quality leads has never been more challenging. With a traditional lead generation strategy, marketers often struggle to keep pace with the ever-evolving digital landscape.

This is where Artificial Intelligence steps in as a game-changer. We recently partnered with Smart Insights to create a report that dives into how marketers are using AI and call intelligence to increase lead volume and quality. With clear frameworks, expert advice, and step-by-step guidance, it’s your roadmap to smarter, more efficient lead generation.

Download the report now or read on for a summary of all the good stuff that’s inside.

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Accelerating lead generation with AI

Smart Insights report

Key insights from the report: accelerating lead generation with AI

AI-powered tools can optimize marketing campaigns, enhance targeting, and improve lead quality. But to unlock AI’s full potential, marketers need to feed these tools high-quality, multi-dimensional data. This should also include the often-overlooked – but equally important - offline sources like phone calls.

Here are some of the key highlights from the report that’ll help you use AI to accelerate lead generation strategy:

AI thrives on high-quality data: Garbage in means garbage out. Integrate both online and offline data sources, such as call analytics, to improve AI-driven decision-making.
Optimizing the ‘always-on’ customer journey: Make the most of AI-powered tools to maintain a continuous, data-driven approach to lead nurturing.
Actionable AI strategies: Understand how to strategically implement AI using the Opportunity > Strategy > Action (OSA) framework.

How AI transforms your lead generation strategy

AI isn’t just about automating tasks, it’s about making smarter, data-driven decisions, all while saving a ton of time. The key to success with AI is data quality and strategic implementation. By leveraging AI-driven tools like call tracking, lead scoring, and predictive analytics, businesses can increase lead volume and quality, reduce cost-per-lead (CPL), and gain deeper insights into customer behaviour.

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The future roadmap of AI

for marketers

Here’s how AI is redefining lead generation:

1 Smarter audience targeting

AI can analyze vast datasets to identify patterns in customer behaviour. By leveraging AI-driven insights, businesses can pinpoint high-intent prospects and deliver hyper-personalized messaging that resonates with their specific needs. This level of precision improves engagement and also ensures marketing budgets are spent efficiently to drive high-value leads.

2 AI-powered lead scoring & qualification

Instead of relying on outdated lead qualification methods, AI enables real-time scoring based on user behaviour and intent. By filtering out low-quality leads and focusing on those with higher conversion potential, businesses can enhance their sales process. AI also provides real-time, actionable insights, helping sales teams tailor customer experiences and improve conversion rates.

3 Enhancing call analytics for better conversions

Many marketers focus solely on digital touchpoints, ignoring phone calls—an often underestimated but highly valuable source of customer insights. AI-driven call tracking tools attribute inbound calls to specific campaigns, enabling marketers to refine their messaging and optimize paid media strategies. By analyzing conversations, AI uncovers recurring themes and pain points. Having this intel makes it much easier to improve lead nurturing efforts and overall customer experiences.

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Smart Outcomes product guide

for marketers

Get the full report for actionable AI strategies

Want to dive deeper into how to revolutionize your lead generation strategy with AI? Get the report for a step-by-step guide on how to get started with an AI-driven lead generation strategy that’s guaranteed to deliver maximum impact.

Free resource