Insights in a flash: Meet your new Infinity dashboards

If you’re making the effort to capture quality data, you need to be able to see it and analyze it in an easy way that makes sense. Infinity recently rebuilt the Hub from the ground up as we entered a brand-new era of insights. The changes are laser-focused on an interactive, intuitive experience that closes the gap from data to actionable answers.

Key to this experience are our reimagined dashboards. They’re packed with tons of different graphs and tables that can be clicked or filtered with ease. Moreover, you can set up alerts via AI or your own chosen metrics. 

"The ability to send a filtered view of any dashboard is a stroke of genius! It really helps us to engage senior stakeholders, while the new dashboards show me relevant data that gives me the answers I need." 

Laura Dowson-Eastwood, Digital Insight and Analytics Manager, NFU Mutual 

Not only have we updated many of our previous dashboards, we’ve also built some totally new ones based on real challenges our clients have spoken to us about. Over the coming months we’ll be rolling out more, but let's take a look at some of the fresh new dashboards you can enjoy on day one. 

These can all be found under the ‘Calls’ drop-down menu on the left of your Hub. 

Unique callers 

New and returning visitors have always been a key metric for digital marketers. For the same reasons, identifying unique callers compared to repeat callers is pivotal to unlocking efficiencies in your marketing matrix and customer experience. 

A unique caller could be a new customer giving your business a try for the first time. Or it could be an existing customer who urgently needs to contact you. Whoever it is, it’s a key moment in the relationship. 

This dashboard answers questions such as: 

• What channels are driving new business? 

• Who hasn’t called you before? 

• How many first-time callers are being missed? 
• What channels are repeat callers coming from? 
  

Fixed number report 

Fixed numbers are used where dynamic tracking isn’t possible, generally for offline channels, Google My Business listings, social media pages, ad extensions, external marketplaces, or other pages where you can’t edit the JavaScript. They play an important role in any marketing mix. 

In one place, you’ll see how all your fixed numbers are performing, including the number of calls and goals generated. 

As well as seeing star performers, you’ll also see which numbers haven’t been called in a long time. When that’s the case,  they can be redeployed elsewhere for efficient account management (read our campus to see how). One of the best bits? Pulse alerts can be set up to help you identify these numbers. 

Missed calls 

Every call you miss could be money walking straight out the door. 

Reducing the number of missed calls is a surefire of keeping revenue in your pipeline and keeping your customers happy. So, that’s why we’ve added far more granular detail on what’s leading to your missed calls. 

For example, if you’re receiving missed calls from PPC, you’ve likely paid to miss a call from a high-intent customer.  You can gather this audience together with one click. Prioritize reaching out to these callers to save the opportunity (don’t forget to track outbound calls for proper attribution). 

You can also filter your missed calls by tracking pool or segment. Combining this with Pulse Alerts will pinpoint stores or locations frequently missing a high number of calls without you having to manually check every day. As a result, you’ll be able to address the matter directly and swiftly, rather than leaking revenue-generating calls for a long period of time. 

Fixed vs Dynamic number comparisons 

The best call  tracking software will have a mix of fixed and dynamic numbers, optimizing your channels for full visibility. 

Many campaigns may have a mix of the two. Understanding whether your dynamic numbers or fixed number activities are generating more calls, revenue, or appointments will help you make smarter decisions with your marketing tactics. 

This dashboard compares fixed and dynamic calls within channels, segment groups, time of day, and the day of the week. 

More on the way… 

Your needs are always evolving and there are still countless more ways we can make your conversation data work harder. Currently, we’re working on dashboards for our IVR and our award-winning Conversation Analytics suite. 

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We’re going to carry on building new dashboards, surfacing data in intuitive, useful ways that will be crucial in helping you get the answers you need. We’re working on more ideas and we’re listening to our clients on what their priorities are to help inform our product direction. 

If you’re not yet an Infinity client, but are interested in driving greater efficiencies and revenue throughout your customer journeys, why not start a conversation with us today to learn more?