Articles by Paula Morales

22 May 2017 | 3 min read

Marketing

5 Reasons call intelligence boosts your email marketing

Email marketing remains a strong channel to drive ROI for businesses. In fact, 73% of companies agree that email offers "excellent" to "good" ROI, according to the 2017 Email Marketing...

16 May 2017 | 3 min read

Marketing

Get a 360-degree view of your customer buying journey with advanced call intelligence

The importance of call tracking was validated back in 2014 when Google launched Website Call Conversions to prove that clicks from Google AdWords ads drive calls for businesses.

4 Apr 2017 | 1 min read

Marketing

Infographic: Why travel businesses need call tracking to succeed

If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to...