Articles by Michelle Param

22 Feb 2022 | 5 min read

Digital Marketing

Why call monitoring software needs to be in your tech stack in 2022

What if this year, you could unearth customer insights that could positively impact your long-term strategy by optimising the customer journey? If that sounds up your street, then call...

16 Feb 2022 | 4 min read

Digital Marketing

Is PPC worth the money? | Infinity PPC Call Tracking

Figuring out if PPC is worth the investment is usually fairly simple for some sectors. For example, for FMCG eCommerce sites, it’s straightforward to see where each customer has come...

31 Jan 2022 | 4 min read

Digital Marketing

3 reasons why phone calls need your full attention in 2022

Throughout 2021, the customer experience became the new battleground for businesses. The pandemic caused a massive shift in the way businesses operate and connect with their customers....