3 Jun 2022 | 5 min read
Marketing
9 Reasons Why Your Company Needs Accurate Revenue Attribution
Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it...
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3 Jun 2022 | 5 min read
Digital Marketing
How to Track Campaigns for Improved ROAS for eCommerce businesses
It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with a...
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3 Jun 2022 | 2 min read
News
Call Volumes Show Year-on-Year Growth | Infinity
There’s no doubt that the pandemic has accelerated the engagement of digital channels, and customers have now become more accustomed to being online for more of their purchase journey....
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3 Jun 2022 | 3 min read
Interviews
Human Decision Making Impacting Your Marketing Strategy
Recently, our VP of Marketing, Hannah Delaney, spent some time talking toPress Gazette’s Marketing Maestroabout how marketers can engage with customers to improve campaign...
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14 Mar 2022 | 3 min read
Digital Marketing
How to Optimise ROAS Using Google AdWords in 2022
Marketing budgets have fallen to thelowest levels in recent historyand this means savvy marketers are working harder than ever to demonstrate that their campaigns are having real...
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9 Mar 2022 | 4 min read
Marketing
How Call Monitoring Reports Can Improve Sales
Volume of calls. Average handling time. Total sales. These are some of the ways call centres have traditionally measured success. But with technology on the market designed to make...
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7 Mar 2022 | 4 min read
Digital Marketing
Why measuring phone calls should be integral to your marketing strategy
UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year.
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2 Mar 2022 | 4 min read
Marketing
How To Use Real-Time Call Monitoring to Optimise Call Centre Performance
Your call centre receives hundreds, if not thousands, of calls each and every day. This means you have hundreds, if not thousands, opportunities a day to collect rich data and extract...
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23 Feb 2022 | 2 min read
Digital Marketing
The PPC feedback loop: a vital tool for your marketing strategy
Most marketers will already be using PPC feedback loops to some extent. An effective feedback loop is a sure way to get visibility on the elements of your PPC campaigns that are either...
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