Articles by Michelle Param

16 Aug 2023 | 5 min read

Digital Marketing

Lead Attribution: Where are your best leads really coming from?

You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to...

22 Aug 2022 | 5 min read

Marketing

How to increase sales using call quality monitoring in your call center

"This call is being recorded for quality and training purposes." We’re all familiar with the idea of monitoring calls, as consumers and businesses, but how can you use this kind of...

15 Aug 2022 | 5 min read

Marketing

Call center selling: 4 innovative and creative strategies to sell

When the going gets tough, the tough get creative. Research has shown customer expectations are rising, with 90% of customers saying customer service is an important factor in their...

8 Aug 2022 | 6 min read

Marketing

6 tactics that close phone sales

The pressure is building for call centres to deliver bigger and better results. According to research by Gartner, companies are increasingly focused on providing value-added customer...

3 Aug 2022 | 4 min read

Marketing

Call centre selling tips: 4 to skyrocket sales

According to Forbes, companies are dropping the ball to the tune of $75 billion annually because of poor customer service. It stands to reason that by improving your call centre...

27 Jul 2022 | 4 min read

Marketing

How car dealers can plug into what their customers want

The automotive industry has seen much disruption in recent years. Dealerships are now navigating a huge shift in consumer behaviour and the sharp rise in the 'plug-in purchase'; the...

26 Jul 2022 | 5 min read

Marketing

Analytics software for your contact center: How to pick the best

Every call to your business matters, and with more customers picking up the phone before making that all important sale, every conversation presents an opportunity.

15 Jul 2022 | 9 min read

Marketing

Call analytics for marketers: The benefits and how to use them

Marketing teams across industries find themselves faced with some tough questions. Chiefly, how can we deliver significant results in an increasingly competitive digital environment?...

5 Jul 2022 | 5 min read

Marketing

The benefits of using speech analytics for contact centers

Every single time your customers pick up the phone, you’re presented with an opportunity to unearth a goldmine of data. For example, you can discover what matters to them, what...