Articles by Matt McGillicuddy

22 Sep 2022 | 5 min read

Marketing

Set your call centre agents up for success: 5 essential skills to master

It’s every contact centre leader’s dream to have a team packed with high-flying agents that can effortlessly reduce handling times, boost conversion rates and delight every single...

14 Sep 2022 | 3 min read

Marketing

Car dealers must be plugged in to what their customers want

There hasn’t been much good news for the automotive industry over the past two years. Brexit, Covid-19 and horrendous supply chain backlogs have seen growth in the sector stall.

1 Sep 2021 | 4 min read

Marketing

What is conversion rate optimisation and how does call intelligence help you drive more conversions?

For many years, marketers have dreamed of being able to increase customer conversions without spending more money, and sales teams have agonised over how to turn unhappy customers into...

18 Dec 2019 | 3 min read

Digital Marketing

This is how you see which phone calls made you money

According to analysts at Google, omnichannel shoppers have a 30% proven higher lifetime value than those who shop using only one channel.1

1 Oct 2019 | 4 min read

Marketing

How does call tracking enhance your customer’s experience?

In 2019, customers have a plethora of choice on any market. So, the question is, what’s making certain brands be heard above the noise?