Articles by Lucy McCormick

10 May 2023 | 4 min read
Digital Marketing
Why it's important to integrate call tracking with your CRM
In an increasingly competitive consumer age, your customers want you to go the extra mile. According to our research, 84% of customers would be less likely to return to a brand after a...
Read more

19 Apr 2023 | 4 min read
Digital Marketing
The benefits of omnichannel customer service for contact centers
Customers expect everything, everywhere, all at once. Omnichannel customer service is quickly becoming the norm for consumers and according to research, while they may only represent...
Read more