Articles by Lucy McCormick

10 May 2023 | 4 min read

Digital Marketing

Why it's important to integrate call tracking with your CRM

In an increasingly competitive consumer age, your customers want you to go the extra mile. According to our research, 84% of customers would be less likely to return to a brand after a...

19 Apr 2023 | 4 min read

Digital Marketing

The benefits of omnichannel customer service for contact centers

Customers expect everything, everywhere, all at once. Omnichannel customer service is quickly becoming the norm for consumers and according to research, while they may only represent...

12 Apr 2023 | 4 min read

Digital Marketing

Trends and predictions: The future of speech analytics

In a consumer landscape filled with fleeting and anonymous touchpoints, calls are one of the most direct engagements you’ll have with your customer. Speech analytics enables you to...