Articles by Lucy McCormick

24 Oct 2023 | 5 min read

Marketing

Insights from the experts on CRO marketing

Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle increases when you're trying to get those high-quality visitors to convert....

27 Sep 2023 | 2 min read

Interviews

Insights & Impact Ep.9: How to nail compliance monitoring

Any business that operates in a sector governed by strict regulations knows how important it is to nail compliance monitoring. And, if you’re not keeping on top of compliance, it’ll...

23 Aug 2023 | 7 min read

Digital Marketing

The ultimate benefits of Artificial Intelligence (AI) for call centers

What comes to mind when you think of Artificial Intelligence (AI)? Sentient computers? Harrison Ford in Blade Runner? It’s not just the stuff of the silver screen, AI for call centers...

9 Aug 2023 | 4 min read

Digital Marketing

How to use call tracking to optimize affiliate marketing campaigns

Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean,...

24 Jul 2023 | 7 min read

Digital Marketing

The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs

What if we told you that every single call that comes into your business, whether it’s a customer service enquiry or a sales lead, contains a goldmine of data that could take your...

19 Jul 2023 | 7 min read

Marketing

Optimizing your marketing budget: Key factors to consider

Given the current climate, it’s no surprise marketing budgets are under close scrutiny and optimizing your marketing budget is likely going to be a key area of focus. Every penny you...

5 Jul 2023 | 6 min read

Interviews Digital Marketing

Partnering up to deliver delightful customer experiences

If you’re paying for a product or service, you want to see the results, right? Anybody would and that’s exactly what we help our partners do – clearly demonstrate the results they’re...

21 Jun 2023 | 5 min read

News

Everything you need to know about agent scorecards

Every team has an Emma, and every team has a Dave. Emma is great at her job, is super engaged, and always hits her numbers. Dave – not so much. He’s not productive, never hits his...

31 May 2023 | 5 min read

Digital Marketing

The importance of call center agent coaching

A wise person once said – “you learn something new every day”. When it comes to creating a more efficient call centre and five-star agents, this couldn’t be truer. With consumer...