Articles by Lucy McCormick
19 Nov 2023 | 3 min read
Interviews Digital Marketing
Call tracking predictions for 2024 and beyond
Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what...
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1 Nov 2023 | 6 min read
Digital Marketing
Driving customer conversions with call intelligence
In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. These days, customers expect hyper-personalized...
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24 Oct 2023 | 5 min read
Marketing
Insights from the experts on CRO marketing
Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle increases when you're trying to get those high-quality visitors to convert....
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27 Sep 2023 | 2 min read
Interviews
Insights & Impact Ep.9: How to nail compliance monitoring
Any business that operates in a sector governed by strict regulations knows how important it is to nail compliance monitoring. And, if you’re not keeping on top of compliance, it’ll...
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23 Aug 2023 | 7 min read
Digital Marketing
The ultimate benefits of Artificial Intelligence (AI) for call centers
What comes to mind when you think of Artificial Intelligence (AI)? Sentient computers? Harrison Ford in Blade Runner? It’s not just the stuff of the silver screen, AI for call centers...
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9 Aug 2023 | 4 min read
Digital Marketing
How to use call tracking to optimize affiliate marketing campaigns
Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean,...
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24 Jul 2023 | 7 min read
Digital Marketing
The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs
What if we told you that every single call that comes into your business, whether it’s a customer service enquiry or a sales lead, contains a goldmine of data that could take your...
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19 Jul 2023 | 7 min read
Marketing
Optimizing your marketing budget: Key factors to consider
Given the current climate, it’s no surprise marketing budgets are under close scrutiny and optimizing your marketing budget is likely going to be a key area of focus. Every penny you...
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5 Jul 2023 | 6 min read
Interviews Digital Marketing
Partnering up to deliver delightful customer experiences
If you’re paying for a product or service, you want to see the results, right? Anybody would and that’s exactly what we help our partners do – clearly demonstrate the results they’re...
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