Articles by Lucy McCormick

14 Feb 2024 | 2 min read

Interviews Marketing

Why marketers should be using Conversation Analytics in 2024

The latest season of our Insights & Impact podcast has just landed! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 20224 –...

10 Jan 2024 | 7 min read

News

What’s the state of Call Intelligence in 2024? Infinity's full report

At the start of every New Year, marketers and contact center leaders will be scoping out what lies ahead. Often, that means looking at new solutions to enhance their tech stacks. For...

19 Nov 2023 | 3 min read

Interviews Digital Marketing

Call tracking predictions for 2024 and beyond

Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what...

1 Nov 2023 | 6 min read

Digital Marketing

Driving customer conversions with call intelligence

In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. These days, customers expect hyper-personalized...

24 Oct 2023 | 5 min read

Marketing

Insights from the experts on CRO marketing

Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle increases when you're trying to get those high-quality visitors to convert....

27 Sep 2023 | 2 min read

Interviews

Insights & Impact Ep.9: How to nail compliance monitoring

Any business that operates in a sector governed by strict regulations knows how important it is to nail compliance monitoring. And, if you’re not keeping on top of compliance, it’ll...

23 Aug 2023 | 7 min read

Digital Marketing

The ultimate benefits of Artificial Intelligence (AI) for call centers

What comes to mind when you think of Artificial Intelligence (AI)? Sentient computers? Harrison Ford in Blade Runner? It’s not just the stuff of the silver screen, AI for call centers...

9 Aug 2023 | 4 min read

Digital Marketing

How to use call tracking to optimize affiliate marketing campaigns

Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean,...

24 Jul 2023 | 7 min read

Digital Marketing

The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs

What if we told you that every single call that comes into your business, whether it’s a customer service enquiry or a sales lead, contains a goldmine of data that could take your...