Articles by Lucy McCormick

Using call conversion data to boost PPC performance

22 Oct 2024 | 5 min read

PPC

Using call conversion data to boost PPC performance

Ever considered using call conversion data to ramp up your PPC performance? Well, if you haven’t, you could very well be missing a big trick! We spoke with the guys at Hewitt Matthews,...

The best call tracking software for marketers

16 Oct 2024 | 14 min read

Marketing

The best call tracking software for marketers

If you’re looking for the best call tracking software for marketers, you’re likely overwhelmed with all the different options. There are over 14,000 MarTech solutions on offer, which...

How to bolster bookings in travel with AI

23 Jul 2024 | 3 min read

Interviews

How to bolster bookings in travel with AI

This Insights & Impact podcast is all about bolstering bookings in the travel sector. From acquisition right through to getting travellers sipping cocktails poolside, AI presents...

Build a five-star customer service coaching framework to transform your contact centre

2 Jul 2024 | 7 min read

News

Build a five-star customer service coaching framework to transform your contact centre

It’s undeniable – the battle for consumer attention rages on across industries. And yet, so many businesses will fall at this first hurdle. So, you ask, where is it all going wrong?

Taking data strategies to new heights: Infinity & Accord Marketing partnership

17 Apr 2024 | 4 min read

News

Taking data strategies to new heights: Infinity & Accord Marketing partnership

Any savvy marketer knows how important it is to have a solid data strategy. At Infinity, we know that too, and we’re always looking to partner with like-minded agencies who also get...

Acing automotive marketing in 2024

13 Mar 2024 | 2 min read

Interviews Marketing

Acing automotive marketing in 2024

In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re...

Why marketers should be using Conversation Analytics in 2024

14 Feb 2024 | 2 min read

Interviews Marketing

Why marketers should be using Conversation Analytics in 2024

The latest season of our Insights & Impact podcast has just landed! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 20224 –...

What’s the state of Call Intelligence in 2024? Infinity's full report

10 Jan 2024 | 7 min read

News

What’s the state of Call Intelligence in 2024? Infinity's full report

At the start of every New Year, marketers and contact center leaders will be scoping out what lies ahead. Often, that means looking at new solutions to enhance their tech stacks. For...

Call tracking predictions for 2024 and beyond

19 Nov 2023 | 3 min read

Interviews Digital Marketing

Call tracking predictions for 2024 and beyond

Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what...

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