Articles by Lucy McCormick

29 Oct 2024 | 3 min read

PPC

Get ready for Black Friday: Tips to optimize paid media campaigns

As Black Friday approaches, we know things can get a bit hectic. Shrinking budgets and pressure to deliver results mean you’ll need to make your paid media campaigns stand out this...

22 Oct 2024 | 5 min read

PPC

Using call conversion data to boost PPC performance

Ever considered using call conversion data to ramp up your PPC performance? Well, if you haven’t, you could very well be missing a big trick! We spoke with the guys at Hewitt Matthews,...

16 Oct 2024 | 14 min read

Marketing

The best call tracking software for marketers

If you’re looking for the best call tracking software for marketers, you’re likely overwhelmed with all the different options. There are over 14,000 MarTech solutions on offer, which...

23 Jul 2024 | 3 min read

Interviews

How to bolster bookings in travel with AI

This Insights & Impact podcast is all about bolstering bookings in the travel sector. From acquisition right through to getting travellers sipping cocktails poolside, AI presents...

2 Jul 2024 | 7 min read

News

Build a five-star customer service coaching framework to transform your contact centre

It’s undeniable – the battle for consumer attention rages on across industries. And yet, so many businesses will fall at this first hurdle. So, you ask, where is it all going wrong?

17 Apr 2024 | 4 min read

News

Taking data strategies to new heights: Infinity & Accord Marketing partnership

Any savvy marketer knows how important it is to have a solid data strategy. At Infinity, we know that too, and we’re always looking to partner with like-minded agencies who also get...

13 Mar 2024 | 2 min read

Interviews Marketing

Acing automotive marketing in 2024

In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re...

14 Feb 2024 | 2 min read

Interviews Marketing

Why marketers should be using Conversation Analytics in 2024

The latest season of our Insights & Impact podcast has just landed! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 20224 –...

10 Jan 2024 | 7 min read

News

What’s the state of Call Intelligence in 2024? Infinity's full report

At the start of every New Year, marketers and contact center leaders will be scoping out what lies ahead. Often, that means looking at new solutions to enhance their tech stacks. For...