Articles by Jon Penney

15 Jul 2019 | 1 min read

News

Infinity launches new integration with AB Tasty

AB Tasty is one of the world’s biggest, most powerful experimentation and personalisation platforms. Infinity’s integration with AB Tasty lets you conduct experiments and see the...

15 Feb 2018 | 1 min read

News

Shine a spotlight on your marketing ROI with Infinity’s Intelligent Match update

The most simple method yet of assigning offline revenue to online marketing activity in your CRM, all the way down to the individual keyword.

29 Jan 2018 | 1 min read

PPC

Infinity and Bing Ads: uncover search campaign insights

Marketers investing in Bing Ads can now do so with full confidence that they have all the insights at hand to understand long-term customer journeys and maximise ROI on ad spend.