Articles by Andy Vale

18 Jun 2018 | 2 min read

Marketing

Why do customers still call in the digital age?

The internet has made life easier in many ways. Information is more readily available, purchases can be made at the click of a button, and communication can be seamless. Recent...

24 May 2018 | 2 min read

Interviews

Mindshare and Mazda interview: The road to a European Search Award

A major challenge for automotive marketers at major brands has always been understanding how their national campaigns and brand activity feeds potential customers into their local...

10 May 2018 | 2 min read

Marketing

Four personalisation opportunities for optimising your customer journey

At one point, personalisation in marketing was nothing smarter than putting a location in a banner ad, or a [Firstname] in an email subject line. Thankfully, times have moved on.

11 Apr 2018 | 3 min read

Digital Marketing

Bridge the gap: Is there a missing link at your contact centre?

Every time someone calls your contact centre for the first time, you know nothing more about them than their phone number. An IVR may help to perform some filtering, but you’re still...

10 Apr 2018 | 3 min read

Marketing

Four fast ways to reach new customers in the automotive industry

Every business needs to keep their existing customers interested, but to ensure long-term success new customers are essential. The automotive sector is a fast-paced, ever-changing...

5 Apr 2018 | 4 min read

Digital Marketing

Turning complaints back into customers: The tactical solutions contact centres need

“It’s estimated that by 2030 there will be over a trillion devices connected to the internet, that’s a lot of ways for people to complain.”

27 Mar 2018 | 6 min read

Marketing

The core strategies of curating winning customer journeys in finance

Picking the right financial service can be one of the biggest decision a customer makes with their money, especially if it’s tied to a house, car, child, holiday, or another lifelong...

19 Mar 2018 | 4 min read

Marketing

Seven steps to constructing the marketing departments of the future

Standing still is never an option, and nowhere is this truer than in marketing. A message that cuts to the core of the zeitgeist one day can be passé by the next news cycle. A social...

16 Mar 2018 | 4 min read

Digital Marketing

Six practical ways to turn your analytics team into the world’s best storytellers

The battle to get companies taking data and analytics seriously is long won. It's rare to find an enterprise business without a team of exceptionally smart analysts poring through...