Articles by Andy Vale

24 Mar 2020 | 2 min read

Digital Marketing

What do high-call rates mean to wealth management companies?

In a time of unprecedented uncertainty and sweeping change, it is never more apparent that people will be looking to speak to wealth management businesses on how best to navigate their...

20 Mar 2020 | 3 min read

Digital Marketing

Three steps to kickstarting a data-led strategy that works

A report by the Boston Consulting Group found that most digitally mature businesses enjoy 20% higher returns at 30% less cost than their less digitally mature competitors.1 These...

5 Mar 2020 | 4 min read

Digital Marketing

A little more conversation: Six new ways to win with conversation analytics

It’s been just over a year since we launched our Conversation Analytics suite, giving our clients a window into what’s really happening on their calls, at scale, without the need to...

13 Feb 2020 | 4 min read

PPC

The needle movers: Three steps for PPC to drive bottom line impact with Infinity

Do you really know what happens when someone clicks your PPC ad? Sure, they visit your site, but then what? Did they buy, leave, convert, or come back later? A lot of this can be...

15 Dec 2019 | 8 min read

Digital Marketing

How Mobile Banking is Redefining The Customer Relationship

This blog is a guest post by our partners at RingCentral.

30 Oct 2019 | 6 min read

Marketing

Travel in 2020: How can brands stand out?

2019 has been a turbulent year in travel, with highs, lows, opportunities, and complexities. But we’re not here to unpack everything that happened with Brexit, Thomas Cook, and other...

15 Oct 2019 | 3 min read

PPC

[Infographic] Five steps to building a profitable PPC feedback loop

Has your data been working hard enough for you lately? If you receive calls to make bookings, enquiries, or sales over the phone then it's time to implement a highly efficient feedback...

17 Sep 2019 | 8 min read

Marketing

11 lessons for automotive dealers from 100 1-star reviews

You can’t win them all.

30 Aug 2019 | 4 min read

Marketing

The unquestionable value call tracking brings to agencies

Brands no longer expect their agencies to perform marketing campaigns alone. They expect a service that offers access to a comprehensive tech stack to bring additional strategic...