Articles by Andy Vale

6 Oct 2020 | 3 min read

Digital Marketing

Untangling the messy middle: Three Steps to take today

It used to be so simple. In halcyon days gone by, people would see an ad or realise they had a need, and start along a clear and linear path to purchase. For sales and marketers, it...

12 Aug 2020 | 2 min read

Digital Marketing

Infinity’s HubSpot integration: Connect calls to campaigns today!

One of our most requested integrations of all time is now live. With over 50,000 companies using it, including many Infinity clients, we are proud to welcome HubSpot to our range of...

14 Jul 2020 | 6 min read

Digital Marketing

Local Business Listings: Improving yours in 2020

How often is it that a relatively simple, often one-time effort, could significantly enhance your SEO campaign’s effectiveness? Even more so in the time of a pandemic. A local business...

15 Jun 2020 | 5 min read

Marketing

Pulse check: Which industries are people calling as lockdowns ease?

Infinity tracks millions of phone calls every month, and last week saw our highest volume of calls on record, beating our previous record by 9.5%. This is great news for us as a...

19 May 2020 | 2 min read

Marketing

How and why call tracking is needed for waste management companies

If you specialise in removing garden waste, household goods, rubble, building materials, broken fences, or other forms of large waste, and get enquiries over the phone, you need to...

24 Apr 2020 | 3 min read

Digital Marketing

Four fast tips for thumb-stopping, creative social media posts

“People thumb through an average of 300 feet of content every day in their feed (the height of the Statue of Liberty). They are making split-second decisions on whether they like your...

20 Apr 2020 | 4 min read

Interviews

The evolving face of wealth management: Tomorrow’s money, today’s challenges

The recent outbreak of COVID-19 has had many people looking at the things that matter to them, and wondering how they can protect them. This has led many to seek advice from...

31 Mar 2020 | 1 min read

Marketing

[INFOGRAPHIC] 5 ways call tracking helps bring residents to care homes

The first phone call between a care home provider and someone looking for care is a crucial one. It's your opportunity to cement trust in the caller's mind, give them guidance on what...

25 Mar 2020 | 2 min read

Digital Marketing

How can debt-management companies find more clients?

Economic uncertainty acts as a catalyst for the beginning of financial problems for a multitude of people. During this time, more and more people will seek advice from debt management...