Cheat sheet:
Improve lead quality from paid search

Performance Max has the power to drive some great results, but many marketers are left feeling underwhelmed when they open up their analytics. If that sounds familiar, and you’re sick of wasting precious budget on low-quality, irrelevant leads, this cheat sheet is for you!

The way we buy digital media has taken giant leaps forward in a short space of time. Limited control coupled with rising costs has led to confusion, frustration, and sometimes distrust in the Google algorithm. Luckily, there are tons of solutions out there that help you track the sales journey and customer experiences, which help massively in maximising the power of Google.

With this cheat sheet, you’ll learn:

• How media buying with Google has changed over recent years and how it’s affected lead generation
• Why you need to capture and feed the right data into Google to guide the algorithm
• The importance of using quality data to optimize campaigns and drive high-intent leads