If you're a PPC marketer, connecting clicks to revenue is easy when your customer’s journey takes place online only – but what happens when your customer’s purchase offline?
We’ve teamed up with Arianne Donoghue, Search Personality of the Year to look at how you can build a bridge between your ad spend and your offline conversions to understand which activities are really leading to sales and resulting in profit.
Grab a copy as we share insights into:
- How to get more from top performing accounts
- How to give your underperforming accounts a shot in the arm
- Why measuring your digital data alone is not enough
- Arianne's four tips for maximizing clicks
Download your eBook now.
