How marketers
can overcome
the barriers to AI

Discover how AI will revolutionise your marketing strategy with our comprehensive guide. Hear from industry experts at Google, Microsoft Advertising, LivePerson, and Infinity, as they share the practical advice that will help you overcome common challenges in AI adoption.

As well as practical guidance, this Smart Guide is also packed with tips on how you can make a solid business case for bolstering your tech stack with AI-powered tools. Understand how to articulate the value of AI to your organisation, define the right use cases that align with your specific objectives, and navigate key considerations around data privacy and ethics.

Get your copy of the Smart Guide to make your journey to AI adoption as smooth as possible with guidance on things like:

• How to integrate AI solutions into your existing Martech stack
• Getting your data AI-ready to drive as much value as possible
• Understanding the data privacy and ethical implications you need to consider