As the cost-of-living crisis bites, businesses are feeling the impact. Marketers need to think carefully about the activities they’re investing in, and most importantly, which channels and keywords are driving real results.
Online customer journeys that were already composed of multiple touchpoints are getting more complex. This can wreak havoc on your digital advertising campaigns, particularly PPC. In 2023, it’s all about digging deeper into the data. You need to be ready to squeeze every penny of your marketing budget.
In this Smart Guide, we’ll explore three ways you can start making smart budget savings immediately:
- Solve the mystery of attribution
- Connect the dots between clicks and calls
- Level up your customer understanding
Download your Smart Guide now.
