PPC call tracking

Connecting PPC call conversions will help you pinpoint the keywords your callers are searching for and clicking. With this intel, you can make sure your budget is being used to get highly engaged buyers picking up the phone and into your pipeline.

Forrester data shows that phone calls convert 10-15x more revenue than web leads. So, by using call conversion data to drive optimisation decisions you can start driving impressive results like BlueBay, who were able to lift PPC sales by a massive 174%.

The best part? You can achieve these results without having to lift a finger thanks to our out-of-the-box integration with Google Ads.

Adding call conversion data to your reports will help you deepen your understanding of customers’ path to purchase and help inform optimisation decisions (and your sales process!).

Beyond plugging your attribution gaps so you can drive more traffic to your website, call tracking will help you make sure more of your leads progress through your pipeline and make a purchase.

PPC call tracking will help you pinpoint your highest converting marketing messages and landing pages so you can get smarter about how you construct your PPC ads.

Infinity’s native missed call reports will also help you refine your ad schedule and guarantee none of the highly engaged leads your campaigns generate go to waste. By highlighting your peak contact hours you can take advantage of key conversion times and work with your sales team to make sure there’s always someone on hand to convert the leads you send their way.

If you want to mop up every opportunity that comes your way, you can add Conversation Analytics into the mix. By monitoring 100% of your calls automatically and summarising all the rich insight that gets offered up by callers, you’ll deepen your understanding of customers and be able to tweak campaigns and messaging to improve engagement and conversions.

With call tracking, you can get the additional intel you need to make ‘good’ PPC performance ‘great’.

If you’re not tracking all your Paid Search conversions (both online and off), you’re not reporting your true ROI.

Not only does this means that your optimisation decisions are not as data driven as you think, you’re missing out on a ton of credit for your PPC lead gen efforts – not good!

PPC call tracking fill plug your paid search attribution gap by showing how many leads make it into your pipeline by picking up the phone after they interact with an ad. Better still, with tools like Smart Match you can evidence the value of those leads.

By switching on PPC call tracking, you’ll be able to give your numbers an instant boost, show how much value your campaigns have created, and get a much larger and accurate data set that will tighten up your decision making.

PPC call tracking is powered by a process called ‘dynamic number insertion’ – which Infinity does for you automatically. Through this process, a unique phone number is served up to each visitor of your website. When that number is called, and individual caller can be identified, and their digital journey can be joined up and served up to your team.

If they’ve come to your site via a PPC ad, you’ll be able to see which campaign it belongs to, which keyword triggered it, and if you’re tracking call outcomes, how much it was worth!

By unlocking a complete view of the customers' journey, you can see what webpages a caller has been browsing, what products they may be interested in, and which campaigns, channels and keywords were responsible for their call.

Getting started is super easy! When you decide you want to switch call tracking on, you’ll be supported by our team of Customer Success Managers.

The first step involves adding Infinity’s call tracking code into your website – and that only takes 15-minutes!

After that, they’ll work with you to set up integrations so you can get call data flowing into your existing analytics platforms and bidding tools.

Then after a few tests, you’ll be receiving game-changing insights and on your way to nailing your PPC strategy.

Phone calls signal sky high intent. They convert 10-15x more revenue* than web leads, convert 30% faster** than online leads, and according to 84% of marketers, see better conversion rates and higher AOVs than other forms of engagement.

Understanding which of your Paid Search campaigns and keywords are responsible for getting customers to pick up the phone will help you pull more engaged buyers into your pipeline and maximise ROI.

On top of that, tracking PPC call conversions can help you give your numbers an instant boost!

If you’re not actively tracking and reporting on the leads and revenue that comes in over the phone, you’re missing out on a huge chunk of credit for your work. By turning on PPC call tracking, you can give your numbers an boost, and demonstrate the true value of your campaigns.

*Source: Forrester
**Source: BIA Kelsey

Google Call Conversions can help you start measuring PPC call conversions, however, the insights they serve up are very limited when you compare them to a dedicated call tracking platform (especially one that’s rated #1 across EMEA!).

Compared to Google Call Conversions, Infinity offers:

Full channel attribution – understand how every campaign, channel, and keyword performs so you can optimise your entire mix, not just one channel.

Longer purchase journeys – Infinity can track longer sales cycles, so you won’t end up with critical touchpoints missing when you’re analysing purchase journeys.

Integrate with everything – our out-of-the-box integrations and easy to use API will help you get your data where you need it to automate bidding tactics and streamline reporting. You won’t just be limited to the Google Marketing Platform.

Award-winning support – our award-winning support team will make sure you’re not left high and dry when you’re getting started with call conversion tracking.

Visitor level insight – Infinity’s dynamic number replacement will help you map the end-to-end customer journey, you’ll get much more insight than ‘a call conversion took place’.

Tie revenue to keywords – thanks to tools like Smart Match and our CRM integrations, we can help you connect PPC keywords to sales, so you can make optimisation decisions that drive revenue, not just conversions.

Rich conversation insight – call recordings and tools like Conversation Analytics make it possible to extract intel from conversations with customers which you can use to take PPC optimisation to another level.