One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request vocally then their journey usually results in a phone call.
Customer journeys can randomly leap between the online and offline realm. This journey fluctuation can sometimes baffle marketers trying to accurately attribute which touch-point lead to a conversion. Failing to link together this journey means you risk wasting vast portions of your marketing budget.
Infinity's call tracking can solve this challenge for you, along with many others.
Watch our new video below to explore more.
If driving efficiencies in your contact centre is a goal, and you’d like to improve results from marketing without spiralling costs, then we need to talk. Start a conversation with us today to discuss how Infinity’s call intelligence solutions can help.