If you're a PPC marketer, connecting clicks to revenue is easy when your customer’s journey takes place online only – but what happens when your customer’s purchase offline?
We’ve teamed up with Arianne Donoghue, Search Personality of the Year to look at how you can build a bridge between your ad spend and your offline conversions to understand which activities are really leading to sales and resulting in profit.
Grab a copy as we share insights into:
Download your eBook now.