Cheat sheet: Bid smarter and improve paid media performance

If there’s one thing marketers hate, it’s budget-hungry PPC campaigns that don’t deliver on sales targets. Whether you’re in-house or agency-side, making sure every penny works as hard as possible will be key to showing the real ROI of your campaigns and ringfence further investment.

In this handy cheat sheet, there are a ton of tips that’ll help you understand how to use conversion data to make that a reality.

In the cheat sheet, we talk about:

• Feeding your bidding tools valuable conversion data that usually gets missed
• Training your tools to improve ROAS
• How to deliver the results that’ll make securing further investment much easier

So, grab a copy now and start bidding smarter to send customer acquisition costs (CAC) tumbling and campaign performance soaring.