The Future of Marketing Technology and Strategy | Infinity

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A new year brings enormous possibility, and as Infinity celebrates its 10th anniversary, we speak to Rob Pierre (Jellyfish Co-Founder & CEO) and Paul Walsh (Infinity founder) to look at what will help you over the next ten. We hear about their key marketing and technology lessons from the last decade, and what they see as crucial to success over the next 10 years. Here's a sneak peek...

Rob Pierre has helped to shift the marketing landscape with Jellyfish over the last decade, and talks about what the next 10 years might look like; including how early lessons from his retail career still apply today, how social justice issues might play a role in customer expectations, and what the place of an agency will be in the future.

Paul Walsh will be chatting with us on the topic of how technology can benefit brands tomorrow; including some thoughts on how technology has evolved over the past 10 years, how companies can remain agile with ever changing tech, and what marketing challenges still need to be solved.

The trailer above gives a small taste of what you can expect, but the full video includes further discussion on:

• The core principles both learned in their earlier days that still apply today
• Expanding the use of marketing data across the company
• What to look for when hiring the digital marketers of tomorrow
• The evolving role of the marketing agency
• Building a useful MarTech stack for the next decade
• Find out which campaign Rob is talking about at the beginning of the trailer

But if you'd also like to find out how call tracking can benefit you a lot sooner, we'd love to start a conversation with you today.