The first phone call between a care home provider and someone looking for care is a crucial one. It's your opportunity to cement trust in the caller's mind, give them guidance on what they can expect from your service, and provide reassurance that they're making an informed, responsible decision.
Of course, it's also vital that you know where those calls are coming from, how to get more of them, and how to make them better. These insights are some of the benefits of call tracking, and to get you started here's five ways it helps you to boost occupancy.
This infographic only covers some of the benefits of call tracking, as well as our Conversation Analytics suite.
But if you'd like some more ideas for improving your digital marketing, then download our handy guide: Four digital marketing strategies to boost occupancy in care homes.