Since the introduction of Consumer Duty, FSI marketers needed to meet new standards to keep their firms out of hot water and their customers happy by delivering positive outcomes. But, in sectors where call volumes show no signs of slowing, FSI marketers were under increased pressure to keep a close eye on the ball when it came to understanding their customers and gaining visibility over the end-to-end customer journey.
In this report, we hear insights from industry experts to help FSI marketers future proof in the new Consumer Duty landscape, as well as outlining how to use call intelligence to deepen customer understanding and optimise the online journey.
So, if you’re a marketer looking to keep yourself and your firm out of hot water, get your report now to: