Cheat sheet: 5 tips for getting started with call tracking

From understanding how to use your call data to make data-driven decisions around campaign optimisation, to getting to grips with the activities that drive the most value – we cover it all.

Stop making assumptions about underperforming campaigns and start getting the full picture with call tracking. Clicks are important, but the calls you generate off the back of your campaigns are equally as important. With call tracking, you have full visibility over the entire customer journey. Get granular insights into which keywords, campaigns, and channels are driving your best results.

In this cheat sheet, we talk about:

• Powering campaign optimisation by integrating call tracking with the likes of GA4, Google Ads, and your CRM
• Getting to grips with the real value of your campaigns by gaining a holistic view of the entire customer journey
• Feeding the intel gained from your call data into your sales team so they can maximise conversions when customers pick up the phone.