15 Sep 2026 | 3 min read
News
Meet the winners of the first Infinity Awards
Every day, our customers and agency partners turn call data into results in the form of sharper campaigns, better conversions, and real commercial impact. So this year, we launched the...
Read more
5 Aug 2026 | 5 min read
Marketing
What is revenue recovery?
Most marketing teams are very good at generating demand. They're much less confident about what happens to it once it arrives. A prospect clicks or calls, and if nobody's there to pick...
Read more
1 Jun 2026 | 5 min read
Digital Marketing
B2B Marketing Attribution: the ultimate guide
Customer journeys are never as simple as going from A to B. When it comes to B2B purchase decisions, it can look more like A to C, then a pit-stop at X, than R. With so many...
Read more
18 May 2026 | 4 min read
Marketing
Marketing ROI: What is it and why is it important?
With marketing budgets being increasingly squeezed, around 44% of marketers consider better measurement of Return on Investment (ROI) one of their top priorities. And yet for some...
Read more
21 Apr 2026 | 10+ min read
Marketing
What Is Call Tracking and How Does It Work
If you’re asking yourself the question – what is call tracking – you’re in the right place. This blog dives into how it works, the different types of call tracking, and the benefits...
Read more
18 Mar 2026 | 6 min read
Marketing
Struggling to justify your CPL? Here's how AI can help you defend your budget
If you’re struggling to justify your CPL right now, you’re definitely not alone. Across industries, marketing teams are feeling the squeeze. Media costs are creeping up, leadership...
Read more
4 Mar 2026 | 8 min read
Marketing Digital Marketing
Why your best leads don't convert (and how to fix it fast)
Marketing leaders are asking the same question right now: why aren’t our leads converting? On paper, everything looks positive. Traffic is increasing, campaigns are generating...
Read more
18 Feb 2026 | 8 min read
Marketing
The marketer's checklist for reducing cost per lead (without killing quality)
Reducing cost per lead is on almost every marketer’s priority list right now. Especially when you need to prove the value of every campaign.
Read more
11 Feb 2026 | 9 min read
Marketing Digital Marketing
Call tracking software explained: ROI, support, and setup
Choosing the right call tracking software can feel overwhelming for marketers. Tech stacks are already complex, budgets are under pressure, and there’s no shortage of tools claiming to...
Read more